A classic hotel lobby bell, next to a set of keys and a sign that reads, 'Check in'.

How to be The Best at UK Hotels – Book Direct

It’s always tempting to go the online route and book your trip away through an agent – it’s easy, it’s quick and they’re always ready to suggest the ‘cheapest prices’ online to really reel you in. As a matter of fact, that’s probably their only real draw beyond convenience. So why should you book direct when searching for UK hotels? Well, read on and you might just learn something.

Why Would I Book Direct?

It’s a given that booking through a third party might lead to some sort of fuss. After all, you’re not the one in control of your reservation. All sorts of troubles could arise: from reservations not being processed to your room being changed entirely and at that point you’re forced to wonder: who is to blame here? Finger pointing can lead to even more trouble, trouble that could’ve easy been avoided by cutting out the middle man.

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One on one, you build up a rapport with your hotel. It’s no longer just a faceless stepping-stone in the way of your holiday: there’s a voice at the end of the line and more often than not, hotels are more willing to help you out if you’re the one calling.

On top of that, there’s always the question of price. That tempting ‘cheapest prices here!’ banner might be seductive, but it’s usually not all that true. Most hotels are willing to match prices with online hotel finder sites over the phone – or even go lower. Usually, the cost difference is negligible.

Of course, there’s also the simple fact that hotels pay commission fees to the agents that advertise their rooms and wares – inflating costs up to 18% of what they should be. Clever hotels take advantage of that and give guests the chance to make savings: but only if they book direct.

There you have it – booking a hotel room online via a third party might be easier but that doesn’t necessarily mean it’ll be cheaper, or even the more convenient assuming a problem does come up. To really get to know UK hotels (and snag the best prices) you’ll want to book direct. If you really want to avoid the hustle and bustle, then there’re always alternate holiday ideas that might just catch your eye!