Yes, ladies and gents, the wedding market is once again leading by example, with mega-retailer, Ikea, announcing the introduction of virtual weddings. So, what exactly is a virtual wedding day? We investigate the new trend creating a digital buzz.
With smart technology such as phones, tablets and even watches becoming commonplace in almost every household, the convenience of modern technology is considered more of a necessity by many, as opposed to a luxury. Enter Ikea’s latest service – “Weddings Online” – currently only available through the Swedish flagship website, the service allows you and your beloved to marry virtually at a plethora of destinations online. It may seem gimmicky, but with the possibility to invite family and friends through the power of streaming, it certainly tugs a few heartstrings and provides an efficient solution to catering for loved ones, without the pricey flight tickets and accommodation.
With the social buzz around the new Ikea “Weddings Online” service, it jumped our creative juices into turbo drive and we began to explore the marriage of digital technology with weddings…
Perfect Manors – Highland Retreats, Achnagairn Castle, UK
Located in the scenic hills of Scotland, lays the stunning Highland Retreats venue of Achnagairn castle, by Perfect Manors. Voted as the Highland’s best wedding venue, it is safe to say that with a five star self-catering accolade, this is a destination that knows a thing or two about hosting a wedding of spectacular proportions. Of course, nothing beats an experience in the flesh, but with a bridal suite complete with a Jacuzzis only metres from a king-size bed, it’s a sure bet that luxury convenience is at the core of their service. Looking to escape away, but bring all the family too? With an events team to rock-your-frilly-socks and unlimited Wi-Fi, your idyllic wedding without the catering is just a click away.
Kingsmills Hotel and Spa, Inverness, UK
Known fondly by both brides and grooms across the UK, the Kingsmills Hotel and Spa has a reputation for delivering weddings with a “WOW” factor. Complete with private wedding gardens, incredible food standards and its very own whisky bar, it is understandable why so many couples travel to wed at this venue. Unfortunately, being situated in the Highland capital of Scotland can present a travel problem for many families. However, employing Ikea’s tactics of a digital wedding, your family and friends who may be unable to travel can sign in and swap out Netflix for a show much more memorable.
Islay Cottages, Islay, UK
Looking for that truly phenomenal backdrop, without the hustle and bustle of crowds for your wedding day photos? Ideal for intimate weddings surrounded by natural beauty, Islay Cottages provides the ideal solution for escaping from the commercialism of large venues. Of course, with Kilchoman House sleeping up to ten people, it truly will be only the nearest and dearest to attend in the flesh, but for those viewing from home, the view is quite likely to be stunningly cinematic.
Borgo Egnazia, Puglia, Italy
Perhaps a destination wedding is on your mind? Having played host to Jessica Biel and Justin Timberlake’s wedding, it’s hardly surprising that celebrity haunt, Borgo Egnazia is on the top of the list for prospective brides-to-be. Of course, boasting only supreme luxury, the destination comes with quite a steep price tag. Nevertheless, the Borgo Egnazia team will go above and beyond to ensure your day is truly unique – and that friends and family back at home can join in with the ceremony and enjoy the climate from behind their screens.
The Virtual Wedding Day – Not just the Venue
Of course, as venues take a step forward into the digital realm, it is just as important not to forget other key features such as food and entertainment. Will you opt for a giant tournament of pong to mark your celebration? Perhaps food will be served by silver-plated butlers on wheels? Will you choose to have your very own Gigapan, shot by celebrity photographer, Kevin McGarry?
Whatever your decision, we’re sure your virtual wedding day will be a memorable moment to cherish – and revisit, again and again across Instagram.